The Seven fundamentals
~ ~
Hector LeMarque
The Seven fundamentals ~ ~ Hector LeMarque
The Seven Fundamentals
The Seven Fundamentals (by Hector LeMarque) are the need to master skills that you need to build your successful Primerica operational.
These are non-negotiables. Below are all the resources necessary for you to develop your skills in the Seven Fundamentals.
Prospecting & Setting Appointments
Useful Scripts
Jerry & Rhonda Byer
The Art of Making Friends Collection
A comprehensive training on Prospecting. Jerry is a master communicator of simplicity. This collection covers: philosophy, techniques, types of prospecting: cold, warm, referrals.
CLICK ON THE PHOTO
Presenting
The Theory of Decreasing Responsibility with FNA Transition
The Rule of 72
Bypass the Middleman
Intro to Eye-Opener Presentations
The Three Risks
The Three D’s
How Most People Save
Dollar Cost Averaging
Overcoming Objections & Closing
Hector LaMarque
The Legendary Hector, is arguably Primerica’s most respected recruit of all time.
The LaMarque System gives you a comprehensive training on Overcoming Objections & Closing, a critical skill on which the making of money is based on!
In this series Hector offers 30 plus audios on objections handling and four audios on closing.
CLICK HERE TO GO TO AUDIOS
Paul J. Meyer
One of the greatest sales trainers of all time, Paul J. Meyer teaches about “How to Close & When.”
Product Mastery - Life Insurance
Ian Prukner Insurance Audios
All the training you’ll ever need on Life Insurance.
If you’ve ever gone on an appointment with me and watched me close a life insurance policy, you’ll see that I see EXACTLY what Ian says in these audios… just do the same thing.
Product Mastery - Investments
Giancarlo & Joy Gigone - Investment Bootcamp Videos
From Ontario, Giancarlo Gigone visits Vancouver and conducts a very thorough and comprehensive investment training.
Giancarlo has consistently been the number investment producer in Canada for years.
Click the button below to access the four part investment bootcamp by Giancarlo Gigone
Approx. Duration - 4hrs.
Chris Royce - based out of Nashville is the one who championed the “Financial Wellness Workshop” or “Lunch & Learn” in the company.
About Nick Murray
Since the early 90s Nick Murray has been sought out by other investment advisors as a mentor and guide. He has been ahead of the industry in terms of delivering value to the customer. What I got out of studying Nick Murray was the ability to develop and investment philosophy, and it changed the way that I communicate clients ever since. Nick Murray content is incredibly exclusively, his books are near impossible to find, not even his newsletter is free. Soak up Nick Murray whenever you get a chance!
Nick Murray Audios
All the training you’ll ever need on Investments
Recruiting
Getting Referrals
The Great Bob Safford
The coach of coaches Bob Safford, ex-US Marine, previous owner of an insurance company before being recruited by founder Art Williams (who was his ex-employee) Bob Safford built a $4 million per year empire that spanned the majority of the East Coast and even into the United Kingdom (no longer operating under the Primerica brand in the England).
Bob’s contributions to Primerica include the creation of the Opportunity Meeting, the Third Party Referral System and much more.
Bob promoted over 500 RVPs in his first five years. He died about 15 years ago and today his kids Bob Jr. and Tom have taken over his legacy. Bob Jr. running UK operations, and Tom running the United States.
Bob’s audios were the ones I listened to the most.
The Beneficiary & Emergency Contact Referral System
A unique customer service and prospecting system that allows you to offer an additional service to your clients while prospecting in their warm market for referrals.
