The Four Pillars of the Client Experience

Newsletters & Podcasts

The Binder

The Welcome Email

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The Client Tiers

Client Tiers

Service Level, Welcome Package, and Fees

  • Service Level:

    • Standard Binder

    • Financial Needs Analysis

    • 90 Day Follow Up Email

    • Fund of Funds

    • Access to Assistant

    Welcome Package:

    • None

    Fee for Service:

    • < $10,000 = 5% FE

    • $10,000 - $24,999 = 4% FE

    • $24,999 - $49,999 = 3% FE

  • Service Level

    • Standard Binder

    • Financial Needs Analysis

    • 90 Day Follow Up Email

    • Fund of Funds

    • Access to Assistant

    • 3yr KYC Review

    Welcome Package:

    • AUM Certificate

    • Thank You Card

    Fee for Service:

    • $50,000 - $99,999 = 2% FE

  • Service Level

    • Standard Binder

    • Financial Needs Analysis

    • 90 Day Follow Up Email

    • Custom Portfolio

    • Access to Krystian

    • Annual Review

    • Morningstar Report

    Welcome Package:

    • AUM Certificate

    • Thank You Card

    Fee for Service:

    • $100,000 - $249,999 = 1.5% FE

    • Standard Binder

    • Financial Needs Analysis

    • 90 Day Follow Up Email

    • Custom Portfolio

    • Access to Krystian

    • Semi-Annual Review

    • Morningstar Report

    • 24 Hour Response Time

    • Christmas Bottle of Wine

    Welcome Package:

    • Bottle of Wine

    • AUM Certificate

    • Thank You Card

    Fee for Service:

    • $250,000 - $499,999 = 1% FE

  • Service Level

    • Standard Binder

    • Financial Needs Analysis

    • 90 Day Follow Up Email

    • Custom Portfolio

    • Access to Krystian

    • Quarterly Review

    • Morningstar Report

    • “Front of the Line” Response Time

    • Christmas Bottle of Wine

    • PAC Fee Exempt

    Welcome Package:

    • Bottle of Wine

    • AUM Certificate

    • Thank You Card

    Fee for Service:

    • $500,000 - $999,999 = 1/2% FE

  • Service Level

    • Leather Binder

    • Financial Needs Analysis

    • 90 Day Follow Up Email

    • Custom Portfolio

    • Access to Krystian

    • On-call Review

    • Morningstar Report

    • “Front of the Line” Response Time

    • Christmas Bottle of Wine

    • PAC Fee Exempt

    • Christmas Gift Basket

    Welcome Package:

    • Leather Binder

    • Gift Basket

    • AUM Certificate

    • Thank You Card

    Fee for Service:

    • $1,000,000 + = 0%

The Client Binder, Financial Needs Analysis (FNA), and Morningstar Report

The Binder System is very important.

When you purchase a product you leave the store with something in your hand, the binder represents that. The client begins to feel, right away, like they received something in return for the check they just wrote.

Additionally the P.A.I.D. system gives the client a place to file their entire financial life.

The client is you in their house when you’re not there.

Click below to get access to more binder resources including: insert pages, brochures, and divider labels

The Welcome Emails, Supporting Templates, and Ongoing Follow Up

Newsletters & Podcasts

Mackenzie Podcasts offer resources both clients and advisors.

Topics could include:

  • market updates

  • interviews with fund managers

  • relevant topics such as taxation and estate planning

These are a great way to build your knowledge and value add to the customer.

AGF Podcasts offer resources both clients and advisors.

Topics could include:

  • market updates

  • interviews with fund managers

  • relevant topics such as taxation and estate planning

These are a great way to build your knowledge and value add to the customer.

Other Client Resources

Client Testimonials

Client Recognition