The Four Pillars of the Client Experience
Newsletters & Podcasts
The Binder
The Welcome Email
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The Client Tiers
Client Tiers
Service Level, Welcome Package, and Fees
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Service Level:
Standard Binder
Financial Needs Analysis
90 Day Follow Up Email
Fund of Funds
Access to Assistant
Welcome Package:
None
Fee for Service:
< $10,000 = 5% FE
$10,000 - $24,999 = 4% FE
$24,999 - $49,999 = 3% FE
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Service Level
Standard Binder
Financial Needs Analysis
90 Day Follow Up Email
Fund of Funds
Access to Assistant
3yr KYC Review
Welcome Package:
AUM Certificate
Thank You Card
Fee for Service:
$50,000 - $99,999 = 2% FE
-
Service Level
Standard Binder
Financial Needs Analysis
90 Day Follow Up Email
Custom Portfolio
Access to Krystian
Annual Review
Morningstar Report
Welcome Package:
AUM Certificate
Thank You Card
Fee for Service:
$100,000 - $249,999 = 1.5% FE
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Standard Binder
Financial Needs Analysis
90 Day Follow Up Email
Custom Portfolio
Access to Krystian
Semi-Annual Review
Morningstar Report
24 Hour Response Time
Christmas Bottle of Wine
Welcome Package:
Bottle of Wine
AUM Certificate
Thank You Card
Fee for Service:
$250,000 - $499,999 = 1% FE
-
Service Level
Standard Binder
Financial Needs Analysis
90 Day Follow Up Email
Custom Portfolio
Access to Krystian
Quarterly Review
Morningstar Report
“Front of the Line” Response Time
Christmas Bottle of Wine
PAC Fee Exempt
Welcome Package:
Bottle of Wine
AUM Certificate
Thank You Card
Fee for Service:
$500,000 - $999,999 = 1/2% FE
-
Service Level
Leather Binder
Financial Needs Analysis
90 Day Follow Up Email
Custom Portfolio
Access to Krystian
On-call Review
Morningstar Report
“Front of the Line” Response Time
Christmas Bottle of Wine
PAC Fee Exempt
Christmas Gift Basket
Welcome Package:
Leather Binder
Gift Basket
AUM Certificate
Thank You Card
Fee for Service:
$1,000,000 + = 0%
The Client Binder, Financial Needs Analysis (FNA), and Morningstar Report
The Binder System is very important.
When you purchase a product you leave the store with something in your hand, the binder represents that. The client begins to feel, right away, like they received something in return for the check they just wrote.
Additionally the P.A.I.D. system gives the client a place to file their entire financial life.
The client is you in their house when you’re not there.
Click below to get access to more binder resources including: insert pages, brochures, and divider labels
The Welcome Emails, Supporting Templates, and Ongoing Follow Up
Newsletters & Podcasts
Mackenzie Podcasts offer resources both clients and advisors.
Topics could include:
market updates
interviews with fund managers
relevant topics such as taxation and estate planning
These are a great way to build your knowledge and value add to the customer.
AGF Podcasts offer resources both clients and advisors.
Topics could include:
market updates
interviews with fund managers
relevant topics such as taxation and estate planning
These are a great way to build your knowledge and value add to the customer.
Other Client Resources
Client Testimonials
Client Recognition